What is Link Building?
Link building is the practice of obtaining external links that point to your website. In SEO, these links are called backlinks.
Getting backlinks from high-quality domains can build authority for your site, as well as help it to rank higher on search engine results pages (SERPs).
According to Google, one of the most important factors in determining which pages are truly relevant and credible is “checking to see if other relevant sites link to or refer to the content.”
Therefore, it is important to consider link building when creating your SEO strategy.
Why is Link Building important?
Let’s say you have great content, but your site is new and hasn’t gained much authority yet. Getting links from other trusted sites is a great way to help Google understand your site as a trusted source of information.
Backlinks are essentially votes of confidence for your website.
Since pages with more backlinks generally rank higher, it’s critical:
1. Create high quality content;
2. Use link building strategies to actively get more backlinks.
Since this takes effort, starting the link building process earlier will give you a greater advantage over your competitors and will yield excellent benefits in the long run.
How does Link Building work?
The best way to increase your authority through link building strategies is to get backlinks from high-quality, credible websites. If you have a lot of backlinks, but they are from sites that are considered irrelevant and spammy, this will not help your site rank better.
There are many ways to acquire quality backlinks such as:
• Guest post;
• Disclosure on social networks;
• Getting backlinks from competitors.
Remember that backlinks don’t work in isolation; they should be part of a holistic SEO strategy – and first and foremost, you should focus on creating high-quality, useful content.
Harnessing the full potential of link building can be a challenge for beginners and seasoned professionals alike. However, this can be one of your most powerful tools for your website’s organic success.